Workshop AR VOLUTION Tingkatkan Wawasan Augmented Reality Peserta di Laboratorium Multimedia
Jakarta, 24 Mei 2026 – Laboratorium Multimedia Fakultas Telematika Energi успешно menyelenggarakan workshop bertajuk Workshop berlangsung dengan lancar dan mendapat antusiasme tinggi dari para peserta. Hal ini menunjukkan meningkatnya ketertarikan masyarakat terhadap pemanfaatan teknologi AR, khususnya dalam bidang pemasaran digital yang terus berkembang pesat pada era transformasi teknologi saat ini.
Kegiatan ini menghadirkan M. Muhaimin, S.Kom., M.Kom., M.Sc., Head of IT at AR & Co, sebagai narasumber utama. Dalam pemaparannya, beliau menjelaskan konsep dasar Augmented Reality, proses perancangan aset AR interaktif, serta penerapannya dalam berbagai strategi pemasaran digital. Materi yang disampaikan memberikan wawasan komprehensif mengenai bagaimana AR dapat dimanfaatkan sebagai media interaktif yang inovatif dan efektif.
Selama workshop berlangsung, peserta tidak hanya memperoleh pemahaman teoritis, namun juga terlibat dalam diskusi interaktif mengenai tren dan peluang pengembangan AR di berbagai sektor industri. Selain itu, peserta juga mendapatkan gambaran tentang proses pembuatan aset AR yang dapat mendukung pengembangan portofolio di bidang teknologi kreatif.
Kepala Laboratorium Multimedia, Yasni Djamain, menyampaikan apresiasi atas terselenggaranya kegiatan ini. Ia menegaskan bahwa pemahaman terhadap teknologi Augmented Reality menjadi semakin penting, mengingat perannya yang kini telah merambah berbagai sektor, seperti pemasaran, pendidikan, hiburan, hingga perdagangan digital.
“Augmented Reality bukan lagi sekadar teknologi masa depan, tetapi telah menjadi bagian dari berbagai sektor industri. Melalui workshop ini, diharapkan peserta dapat memahami potensi AR dan mempersiapkan diri untuk menghadapi kebutuhan industri yang semakin mengarah pada pemanfaatan teknologi interaktif,” ujarnya.
Lebih lanjut, ia juga menambahkan bahwa Laboratorium Multimedia akan terus berkomitmen menyelenggarakan kegiatan edukatif yang relevan dengan perkembangan teknologi terkini guna meningkatkan kompetensi digital mahasiswa dan masyarakat.
Melalui kegiatan AR VOLUTION ini, Laboratorium Multimedia berharap dapat menjadi wadah pembelajaran yang mampu mendorong lahirnya inovasi dan kreativitas di bidang teknologi digital, khususnya dalam pengembangan solusi berbasis Augmented Reality yang semakin dibutuhkan di era digital saat ini.
AR VOLUTION Workshop Enhances Participants’ Insight into Augmented Reality at Multimedia Laboratory
Jakarta, 24 May 2026 – The Multimedia Laboratory of the Faculty of Telematics Energy successfully conducted a workshop entitled “AR VOLUTION: Designing Interactive AR Assets for Next Gen Marketing” on Sunday, 24 May 2026. The event was held online via Zoom and attended by participants from diverse backgrounds with a strong interest in Augmented Reality (AR) technology.
The workshop ran smoothly and received high enthusiasm from participants, reflecting the growing interest in AR applications, particularly in the field of digital marketing, which continues to evolve rapidly in today’s era of technological transformation.
The session featured M. Muhaimin, S.Kom., M.Kom., M.Sc., Head of IT at AR & Co, as the main speaker. In his presentation, he explained the fundamental concepts of Augmented Reality, the process of designing interactive AR assets, and their applications in various digital marketing strategies. The material provided comprehensive insights into how AR can be utilised as an innovative and effective interactive medium.
Throughout the workshop, participants not only gained theoretical knowledge but also engaged in interactive discussions on current trends and opportunities for AR development across different industries. Additionally, they were introduced to the process of creating AR assets that can support their portfolios in the creative technology field.
The Head of the Multimedia Laboratory, Yasni Djamain, expressed appreciation for the successful organisation of the event. She emphasised the importance of understanding AR technology, which is now widely applied across sectors such as marketing, education, entertainment, and digital commerce.
“Augmented Reality is no longer just a technology of the future, but has become an integral part of various industries. Through this workshop, participants are expected to understand the potential of AR and prepare themselves to meet industry demands that increasingly rely on interactive technologies,” she stated.
She further added that the Multimedia Laboratory will continue to support educational activities aligned with the latest technological developments in order to enhance the digital competencies of students and the wider community.
Through the AR VOLUTION workshop, the Multimedia Laboratory aims to serve as a learning platform that fosters innovation and creativity in digital technology, particularly in developing Augmented Reality-based solutions that are increasingly essential in the digital era.
